Product. Marketer. Consumer.
All is blurred
A fantastic analysis of teen consumption and corporate advertising, this documentary examines characteristics of Generation Z as both marketing target and marketing creators. Social media has blurred the lines between the two, the teen consumer becoming the talented marketer for big corporations while concurrently the target that same marketing message is aimed at.
https://www.pbs.org/wgbh/frontline/film/generation-like/
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